These are terms that belong to all of us in the community.”Įnby did not immediately respond to the Daily Dot’s request for comments. “Enby is a descriptive term that under law cannot be trademarked … This would be as if a sex toy company was trying to claim ownership of the word Gay, Lesbian, Transgender, Bisexual or Queer. “We fundamentally believe that no one can own the term ‘enby,'” Enby’s GoFundMe description says. The campaign has raised more than its $25,000 goal. Since October, Enby has been gearing up to fight out the lawsuit and started a GoFundMe fundraiser to secure legal defense. Wild Flower told the Daily Dot that because Instagram and Shopify website both use the Enby mark “for which WildFlowerSex has the common law trademark,” it requested that the trademark be “respected” via the removal of any reference of the name from ecommerce platforms. The post also accuses Wild Flower of reporting Enby’s Instagram account, causing it to be temporarily deactivated, and trying to get Shopify, an online retail site, to de-platform Enby’s website. Enby shared the ordeal in an Instagram post on Tuesday that has received more than 17,000 likes.Ī post shared by must request that you immediately cease and desist promoting, marketing, advertising, offering to sell, selling or distributing any and all sex toys and related goods using the ENBY mark or any colorable limitations thereof, including but not limited use in any domains and social media handles and/or usernames,” reads part of the letter shared by Enby.
In late October, Wild Flower issued a cease-and-desist order against Enby, demanding the store immediately abandon the name as well as any website or social media related to it. “We hoped to create a toy that anyone could enjoy, regardless of their anatomy or identity.” “We’ve worked tirelessly to create and perfect Enby over the past year, and we are incredible proud and excited to share it with you,” reads the caption an Instagram post promoting the toy. The company says the toy is “designed for everybody” and that its versatility is “designed to please a variety of bodies.”
Wild Flower, aka on Instagram, launched its Enby toy in June 2019.
The Enby store, which started its journey as on Instagram in September, claims that nonbinary-owned sex toy store Wild Flower threatened to sue over the use of the word “enby,” which is also the name of a Wild Flower vibrator. A Black- and trans-owned sex toy store says that a white sex toy company is trying to shut it down following a trademark dispute over the name “enby,” which is a term sometimes used to describe nonbinary people.
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